Introducing Kindle MatchBook
For thousands of qualifying books, your past, present, and future print-edition purchases will soon allow you to buy the Kindle edition for $2.99, $1.99, $0.99, or free.
It is funny. I have a blogpost that I wrote awhile ago, but forgot to post. And in it, I suggest that other bookstores to do this to regain their customers from Amazon.
I look forward to find out more about closer to the launch date, though, even I am not eligible.