So, I have been poking around at Dito recently, since I got a nice hefty Giftcard for Christmas. I have bought some books, mostly in Swedish, but I have also grown more and more appalled at their prices. Not the prices on swedish e-books, since I already knew they were high. ( There’s a reason I get most of them from the library) No, what appalls me is their prices on english e-books.
Let’s take a few examples:
Stolen by Shiloh Walker:
List price: 7.99. Price at Dito: 13.50.
Maya Banks Highlander Trilogy are priced the same. Misfit by Sylvia Day: List price: 2.99, price at Dito: 6.99. Jeaniene Frost’s Cat and Boone series: List price: 7.99 Dito: 14.99
Maybe the reason that I am so appalled is that I am used to the US prices, and the fact that both Books on Board and Kobo gives me discounts. I understand that Dito needs to turn a profit, not to mention the distributor wants their cut. Maybe the reason is that they want to price the English e-books at the same level as Swedish e-books. I don’t know. What I do know is that I am very interested to see how they react to Bokon. Why? Since Bokon offers US list prices on their English e-books. Uh-uh. You read that right. Granted, their sortiment is different. Bokon sells e-books from indie publishers ( Samhain, Kensington, Carina Press etc) while Dito sells a lot of the bigger publishers.
And, I am pretty certain I will buy more books from Bokon than Dito in the future. The main reason is that I really like what they are doing. Their webpage is easy to navigate, they offer the possibility to pre-order books, and not to mention they sell books from my favorite publishers.