Using short fiction to build a brand
I didn’t use to write short stories that often but the last year I have found them a nice way to slip some writing in between rounds of edits. It also gives me a chance of publish more stories. I have pondered what the right approach is, if I should submit to markets and the conclusion I have came to is not right now.
Why? Because right now most the short stories I write is part of the same series which means that they help building sales for the novellas. There are also the fact that I have much less problems offering short stories for 0.99 than I have for a novella, since my monetary investment in the short stories are less than in a novella.
Basically the only thing I am paying for when it comes to a short story is the cover. All the editing is done by my awesome beta readers.